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Key takeaways Rolled cigarettes, not healthier

IQOS DOES NOT REDUCE HEALTH RISKS ASSOCIATED WITH SMOKING Notably, the FDA did not authorize IQOS to market itself as reducing health risks associated with cigarette smoking, saying there wasnt enough evidence to support the claim

But he told the BBC News website: "There doesn't appear to be any kind of magic bullet that would give anyone guaranteed protection against tobacco smoke - they would still have lungs that were unhealthier than they would be had they been a non-smoker

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A focus on shrinking smoking prevalence impacts overall unit demand

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